Are you about starting a broiler farm? If YES, here’s a complete sample broiler farming business plan template & feasibility report you can use for FREE to raise money.
There are loads of business opportunities in the poultry industry and broiler farming is one of them. Broilers are chickens that are specifically raised for meat. These chickens are typically white and are farmed to produce meat for consumers.
Broiler farming is known to be a profitable business and has evolved from small scale to a global industry in most countries where it is carried out.
Countries like Nigeria, United Kingdom, Brazil, Greece, Philippines, China, Japan, Thailand, Caribbean countries and even South American Countries have been farming broilers on a large scale for a long while. united states is not far from the trade as there are a lot of people who are making huge fortune from farming broilers alone.
If you are looking to go into the poultry farming business, the good news is that you can’t get it wrong with the broiler farming business. It is easy to start, cheap to maintain and it takes a short time to get a good return on your investment if you know the ropes.
Starting a broiler farming business comes with its own fair share of challenges, but that does not rule out the fact that it is indeed a profitable business venture. An aspiring entrepreneur can either choose to start a broiler farm on a small scale or on a large scale depending on their financial status.
So, if you have decided to go into broiler farming, then you should ensure that you carry out thorough feasibility studies and also market survey. This will enable you to properly locate the business in a good location and then hit the ground running.
Business plan is yet another very important business document that you should not take for granted when launching your own business. Below is a sample broiler farming business plan template that can help you to successfully write your own with little or no difficulty.
RELATED Poultry Farming Business Plan [Sample Template]The chicken and turkey meat production industry that broiler farming is a subset of is indeed a large and profitable industry. Most often than not, broiler chickens are raised in large, open structures called houses, where they are allowed to freely roam, explore, eat and commune with other chickens.
Some (including free-range chickens) have varying access to the outdoors, based on the farmer preference and of course their safety. The Chicken and Turkey Meat Production industry includes poultry farms that raise turkeys and chickens basically for meat production.
Downstream meat processors and food producers supply farmers with turkeys, chicks, feed and payment, according to contractual agreements. Poultry farmers provide growing facilities, bird care and agricultural expertise. Revenue is recorded in the final prices that poultry farmers receive per average weight of live turkey or chicken.
The Chicken and Turkey Meat Production industry in recent time has experienced positive trends in demand for turkey and chicken meat. Of course, increasing health consciousness among American meat consumers has boosted consumption of white meat such as turkey and chicken, which is also more affordable than beef or pork.
Going forward, the industry will continue to enjoy appreciable growth and turkey and chicken farmers will keep smiling to the bank. Falling input prices will enable turkey and chicken farmers to increase production volumes; on the other hand, many farms will consolidate to gain the benefits of economies of scale.
In the United States of America, most poultry farmers have been functioning for more than ten years. They are often family enterprises passed down from one generation to another. The major barriers facing new entrants into the industry include the competitive nature of a contract based income system, the medium level of investment required and of course compliance with various environmental regulations.
The Chicken and Turkey Meat Production industry is indeed a very large industry and pretty much thriving in all parts of the world. Statistics has it that in the United States of America alone, there are about 38,065 licensed and registered chicken and turkey meat production companies directly responsible for employing about 56,306 employees.
The industry rakes in a whooping sum of $34 billion annually with an annual growth rate projected at 2.7 percent. It is important to state that there are no establishments with a lion share in this industry; every turkey and chicken farm can compete favorably.
Statistics also has it that an estimate of about 35 companies are involved in the business of raising, processing and marketing chickens on a commercial level; they export live chickens, processed chickens and eggs to other countries of the world.
It is on record that Americans consume more chicken than anyone else in the world – more than 90 pounds per capita in 2015 – the number one protein consumed in the United States. So also, in 2015, almost 9 billion broiler chickens weighing 53 billion pounds, live – weight, were produced. More than 40 billion pounds of chicken products were marketed, measured on a ready-to-cook basis.
The United States has the largest broiler chicken industry in the world, and about 19 percent of egg and chicken produced were exported to other countries in 2015. Research conducted shows that the top 5 broiler producing states in the US are Georgia, Arkansas, Alabama, North Carolina and Mississippi.
If you are looking towards leveraging on the agriculture industry to generate huge income, then one of your best bet is to start a broiler farming business.
One thing is certain about starting a broiler farming business, if you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to sell your broiler cum chicken meat because there are always food processing companies and consumers out there who are ready to buy from you.
Teddy Bright® Poultry Farms, LLC is a world – class poultry farm company with strong bias for rearing broilers. Our poultry farm will be based in the outskirt of Santa Fe, New Mexico – United States. We have done our detailed market research and feasibility studies and we were able to secure hundred hectares of land to start our poultry/broiler farm and chicken meat production business.
Our broiler farm is going to be a standard commercial poultry farm and will be involved in raising, processing and marketing broiler – chicken meat on a commercial level; we will export live broiler – chickens, and processed and packaged chicken meat to other countries of the world.
We are in the commercial broiler farming and chicken meat production line of business because we want to leverage on the vast opportunities available in the agriculture industry, to contribute our quota in growing the U.S. economy, in national food production, and also to export live broiler – chicken and processed and packaged chicken from the United States to other countries of the world.
Teddy Bright® Poultry Farms, LLC is well positioned to become one of the leading commercial broiler- chicken farms in the United States of America, which is why we have been able to source for the best hands and machines to run the company with.
We have put process and strategies in place that will help us employ best practices when it comes to commercial poultry farming, chicken meat processing and packaging as required by the regulating bodies in the United States of America.
At Teddy Bright® Poultry Farms, LLC, our customer’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living.
Teddy Bright® Poultry Farms, LLC is a privately registered commercial poultry farm and chicken meat processing and packaging company that is owned by Mr. Teddy Bright and his immediate family members. The poultry farm will be fully financed by the owner – Mr. Teddy Bright and his immediate family members at least for a period of time.
Before starting Teddy Bright® Poultry Farms, LLC, Mr. Teddy Bright gathered robust experience working for some of the top brands in the poultry farms industry in the United States of America. He is of course well experienced and highly qualified to run this type of business.
Teddy Bright® Poultry Farms, LLC is a standard commercial poultry farms and broiler – chicken meat processing and packaging company that is committed to raising chickens (broiler) for both the United States’ market and the global market.
We are in the commercial poultry farms and chicken meat production line of business to make profits and we are going to do all we can to achieve our business goals, aim and objectives. These are the areas we will concentrate on in our commercial poultry farms. If need arises we will definitely add more poultry produce to our list;
Our Business Structure
Teddy Bright® Poultry Farms, LLC is a privately owned and managed commercial poultry farm and chicken meat production business that intend starting small in Santa Fe – New Mexico, but hope to grow big in order to compete favorably with leading commercial poultry farms and egg production companies in the industry both in the United States and on a global stage.
We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.
At Teddy Bright® Poultry Farms, LLC, we will ensure that we hire people that are qualified, hardworking, and creative, result driven, customer centric and are ready to work to help us build a prosperous business that will benefit all stakeholders (the owners, workforce, and customers).
As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;
Chief Executive Officer – CEO:
General Poultry Farm Manager
Human Resources and Admin Manager
Accountant/Cashier:
Sales and Marketing Manager
Field Workers/Contract Staff
Front Desk/Customer’s Service Officer
Teddy Bright® Poultry Farms, LLC do not intend to launch out with trial and error hence the need to conduct a proper SWOT analysis.
We know that if we get it right from the onset, we would have succeeded in creating the foundation that will help us build a standard commercial poultry farm and chicken meat production company that will favorably compete with leading commercial poultry farms and egg production companies like Cal – Maine, Land O’Lake, Inc., Michael Foods and Rose Acres Farms in the United States of America and in other parts of the world.
We engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured commercial poultry farm and chicken meat production company that can favorably compete in the highly competitive commercial poultry farms and chicken meat production industry in the United States and the world at large.
Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Teddy Bright® Poultry Farms, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Teddy Bright® Poultry Farms, LLC.
Our strength as a commercial poultry farm and chicken meat production company is the fact that we have healthy relationships with loads of major players (agriculture merchants) in the industry; suppliers of poultry feeds and medications and buyers of live broilers (chickens) and chicken meat within and outside of the United States of America.
We have some of the latest commercial poultry farming tools and equipment that will help us raise and produce broilers in commercial quantities with less stress. Aside from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands in Santa Fe – New Mexico in our payroll.
Our weakness could be that we are a new commercial poultry farm and chicken meat production company in the United States, and perhaps it might take us sometime to attract big time customers in the industry. We are aware of this and from our projection will overcome this weakness with time and turn it to a major advantage for the business.
The opportunities that are available to us as a standard commercial poultry farm and chicken meat production company cannot be quantified.
We know that there are loads of households and businesses such as grocery stores, hotels and fast food restaurants that can’t do without a daily supply of live chicken and processed chicken meat. We are well positioned to take advantage of this opportunity.
Some of the threats and challenges that we are likely going to face when we start our own commercial poultry farm and chicken meat production company are global economic downturn that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics), unfavorable government policies and the arrival of a competitor (a commercial farm that engages in the rearing of chickens and other birds) within same location.
The Poultry and Chicken Meat Production industry has greatly benefited from campaigns advertising the health benefits of chickens and eggs as a good source of protein.
No doubt, the increased demand of chicken and eggs from households and food related businesses and of course the growing popularity of specialty and processed chicken meat have rapidly improved revenue growth for the industry. In the face of this growth, profit margin has suffered from rising feed costs and also regulations regarding animal welfare.
Indeed, the target market of those who are the end consumer of commercial poultry farm produce and also those who benefit from the business value chain of the poultry farming and chicken meat production industry is all encompassing; it is far – reaching.
Every household consumes produce from commercial poultry farms be it chicken or egg. So also, almost all hotels and fast food restaurants sell meals made with chicken and eggs. In essence a commercial poultry farmer cum broiler farm should be able to sell his or her chickens to as many people as possible.
In view of that, we have positioned our business to attract consumers of chickens not just in the United States of America alone but also other parts of the world. We have conducted our market research and survey and we will ensure that we meet and surpass the expectations we set for the business.
Below is a list of the people and businesses that we will market our live chickens and processed chicken meat to;
It is easier to find entrepreneur flocking towards an industry that is known to generate consistent income which is why there are more commercial poultry farmers in the United States of America and of course in most parts of the world.
For example, Statistics has it that there are 2.2 million farms in the United States of America covering an area of 922 million acres. These goes to show that there are an appreciable number of farmers in the United States of America but that does not mean that there is stiff competition in the industry.
As a matter of fact, entrepreneurs are encouraged by the government to embrace commercial farming cum poultry farming and egg production business. This is so because part of the success of any nation is her ability to cultivate her own food and also export to other nations of the world.
Teddy Bright® Poultry Farms, LLC is fully aware that there are competitions when it comes to selling commercial farm produce all over the globe, which is why we decided to carry out thorough market research so as to know how to take advantage of the available market in the United States and in other parts of the world.
We have done our homework and we have been able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are effective and reliable poultry farming and egg production processes that can help us sell our produce at competitive prices, good network and excellent relationship management.
Another competitive advantage that we are bringing to the industry is the fact that we have healthy relationships with loads of major players (agriculture merchants) in the industry; both suppliers of poultry feeds and medications and buyers of live chicken and processed chicken meat within and outside of the United States of America.
We have some of the latest commercial poultry farming tools and equipment that will help us raise and produce broilers in commercial quantities with less stress. Aside from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands in Santa Fe – New Mexico in our payroll.
Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.
Teddy Bright® Poultry Farms, LLC is in the poultry farms and chicken meat production line of business for the purpose of maximizing profit hence we have decided to explore all the available opportunities within the industry to achieve our corporate goals and objectives. Below are the sources we intend exploring to generate income for Teddy Bright® Poultry Farms, LLC;
From the survey conducted, we were able to discover that the sales generated by a commercial poultry farm and chicken meat production business depends on the size of the poultry farm, the types of birds available in the poultry and of course the size of their marketing network.
We have perfected our sales and marketing strategies and we are quite optimistic that we will meet or even surpass our set sales target of generating enough income/profits from the first year of operation and build the business from survival to sustainability with the shortest period of time.
We have been able to critically examine the poultry farms and chicken meat production business, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.
The sales projections are based on information gathered on the field and some workable assumptions as well with respect to the nature of commercial poultry farm and chicken meat production business that we run. Below are the projections that we were able to come up with for the first three years of running Teddy Bright® Poultry Farms, LLC;
N.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics), and unfavorable government policies. Please note that the above projection might be lower and at the same time it might be higher.
We are quite aware that the reason why some commercial poultry farms and chicken meat production companies hardly make good profit is their inability to sell off chicken meat as at when due.
Our sales and marketing team will be recruited based on their vast experience in the poultry farming and chicken meat production industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Teddy Bright® Poultry Farms, LLC.
Over and above, we have perfected our sales and marketing strategies first by networking with agriculture merchants and businesses that rely on daily supply of live chicken and processed chicken meat from poultry farms and chicken meat production industry who are likely to become our customers.
In summary, Teddy Bright® Poultry Farms, LLC will adopt the following strategies in marketing our commercial farm produce;
Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means to advertise and promote the business. We intend growing our business which is why we have perfected plans to build our brand via every available means.
We know that it is important to create strategies that will help us boost our brand awareness and to create a corporate identity for our commercial poultry farm and chicken meat production business. Below are the platforms we will leverage on to boost our commercial poultry farm and chicken meat production brand and to promote and advertise our business;
If you want to get the right pricing for your live chicken and chicken meat, then you should ensure that you choose a good location for commercial poultry farm and chicken meat production business, choose a good breed of broiler that will guarantee bountiful harvest, cut the cost of running your poultry farm to the barest minimum
And of course try as much as possible to attract buyers to your poultry farm as against taking your live broilers – chickens to the market to source for buyers; with this, you would have successfully eliminated the cost of transporting the goods to the market and other logistics.
We are quite aware that one of the easiest means of penetrating the market and acquiring loads of customers for all our chickens is to sell them at competitive prices hence we will do all we can to ensure that the prices of our poultry farm produce are going to be what other commercial poultry farmers would look towards beating.
One thing is certain, the nature of commercial poultry farming makes it possible for poultry farmers to place prices for their live chicken based on their discretion without following the benchmark in the industry. The truth is that it is one of the means to avoid running at a loss.
The payment policy adopted by Teddy Bright® Poultry Farms, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.
Here are the payment options that Teddy Bright® Poultry Farms, LLC will make available to her clients;
We have chosen banking platforms that will enable our clients make payment for our live chicken and processed chicken meat purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our live broilers and processed chicken meat.
In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting/leasing a big facility, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.
This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.
As for the detailed cost analysis for starting a commercial poultry (broiler) farm and chicken meat production business; it might differ in other countries due to the value of their money. Below are some of the basic areas we will spend our start – up capital in setting up our commercial poultry (broiler) farm;
Going by the report from detailed research and feasibility studies conducted, we will need an average of $500,000 to start a standard commercial poultry farm and chicken meat production business in the United States of America.
Generating Funds/Startup Capital for Teddy Bright® Poultry Farms, LLC
No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. Finance is a very important factor when it comes to starting a business such as commercial poultry farming.
No doubt raising start – up capital for a business might not come cheap, but it is a task that an entrepreneur must go through.
Teddy Bright® Poultry Farms, LLC is a family business that is solely owned and financed by Teddy Bright and his immediate family members. They do not intend to welcome any external business partners which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.
These are the areas we intend generating our start – up capital;
N.B: We have been able to generate about $150,000 (Personal savings $100,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $350,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.
The future of a business lies in the number of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business closes shop.
One of our major goals of starting Teddy Bright® Poultry Farms, LLC is to build a business that will survive off its own cash flow without the need of injecting finance from external sources once the business is officially running.
We know that one of the ways of gaining approval and winning customers over is to retail our live broiler – chickens and processed and packaged chicken meat a little bit cheaper than what is obtainable in the market and we are well prepared to survive on a lower profit margin for a while.
Teddy Bright® Poultry Farms, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.
We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.
Check List/Milestone
